New Moon,
New Beginnings
Kuhu or “new moon” in South Asian myths symbolizes new beginnings. At Kuhu, we believe that a new piece in your jewelry collection can be the start of your new look. Whether you’re looking to elevate your everyday style, or create a timeless look for a special occasion; Kuhu delivers quality without compromise.
Cousins Aarti and Gayathri have a lifelong friendship, which led them to share sweet memories, saris, and jewelry. The two have traveled the world over, and throughout India in search of quality jewelry. In their shopping days together, they realized the gap in the jewelry market. Time and time again, shoppers are priced out by unscrupulous middlemen.
Aarti and Gayathri work directly with gem dealers and jewelers to create quality pieces without the excessive markup.
Sustainably Made
Handmade and Exclusive
Each piece is one of a kind,
just like you
A perfect piece
when paired with you
At Kuhu, we’re committed to upholding ethical standards for our operations, while producing elegant, and enduring jewelry that features a refined, organic aesthetic.
From design to production by hand, our jewelry is made to become a part of you.
Lab-grown Diamonds
If a lab diamond and mined diamond where put through a test, both would test positive because they are the exact same.
If a lab diamond and mined diamond where put through a test, both would test positive because they are the exact same.
How It’s Made
Handmade gold jewelry is crafted using skilled techniques such as forging, soldering, stone setting, and hand-finishing. These artisanal skills are perfected over years by craftspeople who take pride in every detail of their work. At Kuhu, raw gold and carefully selected materials are transformed into timeless pieces designed with intention, simplicity, and contemporary elegance.
The Handmade Process
design
Every piece begins with an idea — carefully sketched and refined into designs that embody Kuhu’s modern yet timeless aesthetic.
Melting & Alloying
Pure gold is blended with selected metals to enhance durability while preserving its beauty and quality.
Hand Shaping
Using traditional techniques, artisans heat, mold, hammer, and shape the metal entirely by hand.
Assembly & Soldering
Each individual component is meticulously joined together with precision and care.
Polishing & Finishing
Every piece is hand-polished to achieve Kuhu’s signature soft, luminous finish.
Stone Setting
Lab-grown diamonds and semi-precious gemstones are delicately set by skilled artisans, bringing every design to life.
Sustainability and Minimising waste in the making and sale of Kuhu Jewellery
All of our pieces are made with lab grown diamonds, which have the exact same physical properties as mined diamonds, but importantly, emit a fraction of the carbon and physical waste, and do not contribute to the incredibly exploitative global mineral extraction industry.
We use 100% recycled gold from existing pieces to utilize existing stock.
All of our jewelry is hand made and does not use machinery in any part of the finished product – thus reducing our carbon footprint.
Each package is 100% recyclable.
Jewelry Care
