New Moon,
New Beginnings
Kuhu or “new moon” in Hindu texts, symbolizes new beginnings. In early 2024, cousins Gayathri Yadlapalli and Aarti Tatieni decided to build an ethical jewelry business - a dream both have been extremely passionate about since childhood. Kuhu was created with conscious, thoughtful consideration bringing to life affordable, timeless, and genuinely ethical jewelry that can be adorned every day.
”People over profit” is at Kuhu’s core, our goal is for growth to never come at the expense of positive working conditions or protecting the environment.
Ethically Made
Sustainable Materials
Handmade and Exclusive
Kuhu promises to be an ethical, sustainable brand, all while creating beautiful timeless jewelry, with a minimal organic feel. From design to production by hand, our jewelry is made to become a part of you.
All our products are transparently and ethically made in limited numbers.
Diamonds:
Real vs Lab
Lab diamonds and mined diamonds have the exact same chemical and physical properties, essentially there is no difference between the two - except for their source.
One carat of a mined diamond approximately removes 250 tons of earth/soil, requires 120 gallons of water, and emits 140 lbs of CO2.
Mining diamonds “produces 4,383 times more waste than manufactured gems, uses 6.8 times as much water, and consumes 2.14 times the energy per carat produced.”
Diamonds for Peace estimates that on average, 50 million people may end up abused and damaged as they struggle to survive working in the diamond mines. Human rights abuses in diamond mines range from child labor, bonded and forcesd labor, violence and sexual assaults.
Lab diamonds and mined diamonds have the exact same chemical and physical properties, essentially there is no difference between the two - except for their source.
One carat of a mined diamond approximately removes 250 tons of earth/soil, requires 120 gallons of water, and emits 140 lbs of CO2.
Mining diamonds “produces 4,383 times more waste than manufactured gems, uses 6.8 times as much water, and consumes 2.14 times the energy per carat produced.”
Diamonds for Peace estimates that on average, 50 million people may end up abused and damaged as they struggle to survive working in the diamond mines. Human rights abuses in diamond mines range from child labor, bonded and forcesd labor, violence and sexual assaults.
Lab Grown Diamonds
If a lab diamond and mined diamond where put through a test, both would test positive because they are the exact same.
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Sustainability and Minimising waste in the making and sale of KUHU Jewellery
Our mission is to make classic jewelry pieces that last generations while using minimal resources by making limited pieces and not over-producing.
- We use recycled gold from melted jewelry for as many pieces as possible.
- Our packaging is fully sustainable and 100% plastic free.
- All our jewelry is fully hand-made and does not include the use of any big machinery reducing our carbon footprint and making our practices sustainable. Being gentle on the environment is a part of our mission.
- All our shipping materials are made from 100% recyclable materials and are fully plastic free.
